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Google Advanced Google AdWords
(google-adwords)/ISBN:978-1-61691-529-2
Kick start your preparations in online advertising field with Google Advanced Google AdWords course for complete knowledge and good score in AdWord certification exam. The course covers the objectives of Google-AdWord exam which are testing knowledge in the fields of online advertising and adwords. The course will help you gain the expertise in the field of advertising.
Here's what you will get
Google-AdWord exam is a very prestigious exam in the area of online advertising. This exam validates your expertise in online advertising, campaign setup and management, measurement, and optimization. It is recommended to have an on job experience using AdWords and managing different types of AdWords campaigns before taking this exam.
Lessons
17+ Lessons | 50+ Exercises | 69+ Quizzes | 138+ Flashcards | 138+ Glossary of terms
TestPrep
40+ Pre Assessment Questions | 2+ Full Length Tests | 40+ Post Assessment Questions | 80+ Practice Test Questions
Need guidance and support? Click here to check our Instructor Led Course.
Here's what you will learn
Download Course OutlineLessons 1: Understanding Search Theory
- The Origins of Google AdWords
- The Psychology of Search
- Goal Alignment: Google vs. You vs. the Searcher
- Best Practices for Applying Search Theory
Lessons 2: Performing Keyword Research
- Understanding the Buying Funnel
- Understanding Keywords
- Discerning Keyword Match Types
- Using Negative Match
- Using Advanced Organizational Techniques
- Taking Control of Your Ad Display
- Best Practices for Conducting Keyword Research
Lessons 3: Keyword Tools: Extracting Valuable Data from Google
- AdWords Keyword Planner
- Google Trends
- Bing Ads Intelligence
- Best Practices for Using Keyword Tools
Lessons 4: Writing Compelling Ads
- Do Your Ads Reflect the Search Query?
- Writing Effective Ads
- Following Google's Editorial Guidelines
- Developing Unique Selling Propositions
- Distinguishing Features and Benefits
- Employing Themes That Get Clicks
- Controlling Your Mobile Ads
- Spicing Up Your Ads with Ad Extensions
- Showcasing Your Products with PLAs
- Following the Law: Trademarks
- The Quest for the Holy Grail of Advertising
- Best Practices for Writing Compelling Ads
Lessons 5: Creating Landing Pages That Convert Searchers into Buyers
- Does Your Landing Page Answer the Searcher's Question?
- Everything about Destination URLs
- Choosing Landing Pages That Increase Conversion Rates
- Employing Usability, Trust, and Web Technology
- Best Practices for Landing Pages
Lessons 6: Learning Advanced Optimization Techniques
- Optimizing for Traffic
- Optimizing for Conversions
- Best Practices for Advanced Optimization Techniques
Lessons 7: Demystifying Quality Score
- What Is Quality Score?
- Viewing Your Quality Score
- Landing Page Quality: Making Your Pages Relevant
- Estimating Your First Page Bid
- Understanding the Display Network Quality Score
- Diagnosing Your Quality Scores
- Increasing Quality Scores
- What to Do if Your Quality Score Drops
- Quality Score FAQs
- Best Practices for Optimizing Quality Scores
Lessons 8: Beyond Text: Employing Image, Video, and Mobile Ads
- Beyond the Desktop: Creating Mobile Ads
- Beyond Static Text: Creating Rich Media Ads
- AdWords Ad Gallery
- Best Practices for Employing Image, Video, and Mobile Ads
Lessons 9: Understanding the Display Network
- What Is the Display Network?
- Creating a Successful Display Network Campaign
- Blocking Your Ads from Being Shown across the Display Network
- Smart Pricing: Measure Success with Cost per Conversion
- Using the Display Planner Tool
- Best Practices for the Display Network
Lessons 10: Utilizing Advanced Display Network Techniques
- Remarketing: Bringing Visitors Back to Your Site
- Flexible Targeting: Mixing and Matching Every Display Targeting Option
- Optimizing Your Display Campaigns
- Creating Scenarios to Understand and Reach Your Target Audience
- Writing Effective Display Ads
- Best Practices for Advanced Display Network Advertising
Lessons 11: Utilizing Advanced Geographic Targeting Techniques
- What Is Geographic Targeting?
- Reaching Users in Specific Locations
- Location Targeting Considerations
- Treating Locals and Nonlocals Differently in Your Ad Copy
- Viewing Geographic Results
- Geographic Performance Reports
- Best Practices for Geographic Targeting
Lessons 12: Saving Time and Scaling Accounts with AdWords Editor
- AdWords Editor Overview
- Scaling Your Account
- Best Practices for Using AdWords Editor
Lessons 13: Devising Profitable Bid Strategies
- Setting Your Marketing Goals
- Measuring Results with Google's Conversion-Tracking Code
- Exploring AdWords Bidding Options
- Profitable Bidding Strategies
- Calculating Your Max CPC
- Bid Modifiers: Automatically Changing Bids by Time, Geography, Devices, and More
- Understanding Attribution Management
- Examining AdWords Reports to Make ROAS Bid Decisions
- Best Practices for Utilizing Profitable Bid Strategies
Lessons 14: Organizing Accounts Successfully
- What Is an AdWords Account?
- Developing a Successful Campaign Structure
- Organizing an Ad Group to Increase CTR and Conversion Rates
- Best Practices for Account Organization Strategies
Lessons 15: Implementing Testing Techniques That Will Increase Profits
- Testing Is Essential to Increasing Profits
- Testing Ad Copy to Increase Conversions
- Ad Copy Themes to Spark Your Creativity
- Testing Landing Pages to Increase Conversions
- Testing Profit per Click and Profit per Impression
- AdWords Campaign Experiments
- Best Practices for Testing Techniques That Will Increase Profits
Lessons 16: AdWords Reports: Extracting Actionable Information
- Choosing General AdWords Report Settings
- Using Reports to Optimize Your Account
- Creating Custom Alerts
- Best Practices for Using AdWords Reports
Lessons 17: Step by Step: Creating and Monitoring Your AdWords Account
- Before You Create Your Account
- Creating Campaigns
- Optimizing Ongoing Campaigns
- Best Practices for Creating and Managing Your AdWords Account
Exam FAQs
USD 186
Pricing and taxes may vary from country to country.
The exam is administered by Google at testing centers worldwide. Click here to find a testing center near you.
Question paper is a combination of multiple choice and true and false type questions.
You need to sign up on Google Partners. This is required for the access of Adword certification exams and for getting the certification.
The exam contains around 100 questions.
90 minutes
80%
Retake is applicable after 8 days.
Google adword exam passing score is valid for 12 months. For maintaining the passing score you can must have certification of other Google adword exams like the AdWords fundamentals exam and one of the other advertising exams.